Varlığı bir dert, yokluğu yara: Reklamlar
Son haftalarda medya profesyonellerinin dikkatini çeken mesleki tartışmalardan biri de para karşılığı röportaj yapıldığı iddiasıydı. İddia sahipleri ve itham edilenler dışında çokça görüş görüş öne sürüldü. Ben de birkaç noktaya değinerek tartışmaya katkı sunmaya çalıştım.
Gazetecilerin kamuoyu yaratma ve kitleleri etkileme konusundaki doğal ağırlıklarını reklamverenlerin ve ajansların kullanmak istemesini çağın normali olarak görürken, Ceren Sözeri de tespitlerime paralel olarak 90’larda yaygınlaştırılmaya çalışılan “sit-com gazeteciliği”nden bahsetti.
Diğer taraftan reklam etiği konusuna bakacak olursak da Süleyman İrvan, aslında temel etik noktalarda reklamcılık ve gazetecilik etiğinin uyuştuğunu, sorunun uygulayıcılarda başladığı söyledi.
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